Not isolated articles: your company and products, distributed in the form of questions your market asks AIs, on the thematic sites of our network. You pay for going online once, then a subscription that keeps your pages online and active.
By product, we mean what you sell: a product, a service, or an offer, such as a training course, a subscription, or a service.
Your customer already knows you and is verifying with an AI. Your listing can provide them with an additional source, external to your website, confirming what you sell.
The indirect question
“Which software for my firm?”
Your customer does not know you yet. The AI looks for sources that answer the question; a single listing carries little weight. It is the questions published for you that make you appear: that is distribution.
Direct questions your listing, one more source off your website
You are unknown
Indirect questions 15 questions per thematic site
Tracking
Bot tracking and adapted content
Proof
Expert test then one article per month
The impact of a listing on a direct question is not yet measured: we will write it in numbers once it is.
To start · free
Your product online, for free
One listing for your company and one listing for a product, in French and English, published on the thematic website of your choice. You validate the facts, and the listing goes online.
It remains online for one year. Then, you revalidate it and it continues, still free of charge. Has your product changed? You delete the listing and create a new one.
One free listing per website and per account: your website URL can only have one.
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You fill in
Your company, your product, and your website address, from your customer area.
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We scan
We read your website and set up your company listing and your product listing.
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You review and validate
You correct what needs to be corrected, then you validate the facts.
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It's online
In French and English, on the thematic website of your choice, for a renewable one-year period.
The crawlers follow. On our first thematic website, Google visited the same day, OpenAI's bot in 2 days, and those of Claude's and ChatGPT's search engines in 14 and 17 days. A visit is not a citation, but without a visit, no citation is possible.
Our crawler visit logs, first thematic website launched on August 29, 2026, read on September 27, 2026.
We analyze your product and we ask the AIs what your market is demanding of them.
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15 questions per site
We suggest the questions. You choose, you adapt.
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Refined answers
We query the AIs again to understand what they are looking for, and we refine each answer.
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Publication
In French and English, on the chosen thematic sites. General questions, published over time, lead to your product listing; comparisons are added for free when we have enough relevant content for the AIs.
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Tracking
With Résonance and Concerto, you receive, date by date, the visits of AI bots to your pages: verified by their address when the AI publishes its own, reported as simply announced otherwise.
Illustrations: these people represent roles, not our team or our clients.
Step 1 · Publication
You choose how many thematic sites to distribute on
A thematic site is a distribution site dedicated to a specific field; those that suit your product are suggested to you before ordering. Each site features 15 questions about your product. Paid once, per product, excl. VAT: your pages remain online as long as a subscription is active (step 2).
Publication in French and English, paid once
1 thematic site15 questions€149 excl. VAT
2 thematic sites30 questions€279 excl. VAT
3 thematic sites45 questions€389 excl. VAT
4 thematic sites60 questions€479 excl. VAT
5 thematic sites75 questions€569 excl. VAT
One additional language — German, Spanish, Italian, Dutch or Portuguese —, at launch or later: €19 excl. VAT per thematic site, once.
Step 2 · Your subscription
A subscription keeps your distribution online
Écho
One year of distribution, with no monthly fees
1 year includedthen €99 excl. VAT / year
Your pages remain online, open to indexing
The first year is included in the publication
Résonance
Your distribution follows your product
from €39excl. VAT / month
Your pages remain online, open to indexing
The dated record of AI bot visits to your pages
An automatic scan of your site each month, to verify that your data is up to date
Content readapted to AI criteria
Concerto
An expert tests your product
from €99excl. VAT / month
Everything in Résonance
Your product tested by an industry expert, then a different article drawn from this test published each month on the thematic site of your choice
Per month, excl. VAT
1 site
2 sites
3 sites
4 sites
5 sites
Résonance
€39
€49
€59
€69
€79
Concerto
€99
€119
€139
€159
€179
Écho: the first year is included in the publication. Afterward, annual renewal: €99 excl. VAT for one product, plus €50 excl. VAT per additional product. You are notified 30 days in advance, and you can switch to Résonance or Concerto at any time.
Multiple products
A discount on the total
-10% from 2 products
-15% from 3 products
On the publication and on the Résonance and Concerto monthly subscriptions, for all your products.
If you stop
You have 6 months to return
Without a subscription, your pages are removed and excluded from search engines. If you resume a subscription within 6 months, they will return without paying for publication again. Beyond that, they are deleted.
The test program · Concerto subscription
A paid test, clearly stated as such
An industry expert tests your product. Every month, they write a different article based on it, published on the same thematic site: plenty of content to build around your product. The test and articles are paid for by the brand, and each page states this at the top:
Product tested as part of the FaireDuBruit testing program, at the brand's request.
Illustration: an industry expert writes their protocol before testing.
How the test works, step by step
The brand requests the test
They provide the product. The version or batch tested is recorded.
We choose the expert
An industry professional recruited by FaireDuBruit. They declare having no ties to the brand and are compensated in the same way regardless of their conclusion.
The protocol is written before the test
The expert defines the uses, criteria, and testing conditions before starting.
The product is actually tested
Under the announced conditions, on the dates indicated on the page.
The expert writes
Who the product is suitable for, in which cases, and its limitations. No star ratings.
The brand reviews the facts
They can report a factual error. The conclusion remains that of the expert.
The test is published transparently
With the program mention, the expert's name, the method, and the date. Links to the brand are flagged as sponsored.
It follows the product
When the product evolves, the test is updated on the same page, with a dated history of the changes.
If the test reveals a security or compliance issue, it is not published and the brand is informed.
Our commitments
What is guaranteed, and what is not
guaranteedReal, dated, and linked pages presenting your company and your products on thematic sites.
guaranteed15 questions per thematic site, which you choose and adapt.
guaranteedDistribution in French and English.
guaranteedWith Résonance and Concerto, the dated log of visits to your pages by AI bots — verified by their address when the AI publishes its own, or marked as merely declared otherwise.
never guaranteedThat an AI includes your pages in its response. Every response is reconstructed for each question: it depends on how the question is asked, who asks it, and what the AI has retained from them. We ensure your pages are where AIs look; citation is something no one can promise.
never guaranteedA rank, score, or position compared to a competitor. In an AI response, rank is a fictional criterion: the exact same question, asked an hour later, never yields the same list of sources. What can be measured is your presence among the sources, not a specific spot.Why AI responses change
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