Why FaireDuBruit exists
FaireDuBruit was first and foremost the solution to my own need for visibility. A solution that no one was offering.
I was advised to use PR. But how many startups and small businesses can afford them? And my metrics taught me something else: AIs often search in English, even when they are spoken to in French. Being present only in French means missing out on part of their searches.
So I built what I was missing: to be present, in French and English, where AIs go searching. Today, I do it for you.
Here is what a search engine sees.
Each business, with its name.
And here is what an AI sees when a customer asks who to choose.
It answers with a few names. The others do not exist.
On your van.The whole neighborhood sees it pass by.
On your plaque.Every client reads it on their way in.
On the map.The tourist office places you there.
Your name is everywhere. Except in the AI's response.
How does a customer find you if they don't see you anywhere?
You will never see the customer who never saw you.
They leave no trace in your statistics.
A customer asks an AI: "Which invoicing software for a small firm?"
They are not looking for your name. They are looking for a page that has the shape of the answer.
Visited is not chosen. ChatGPT cites about one page in ten of what its search returns.
Muck Rack, "What is AI Reading?", May 2026: over 25 million links cited by ChatGPT, Claude and Gemini, 17 sectors.
What does Quillane offer?
Quillane is invoicing software designed for small firms: quotes, invoices and reminders in one place.
✓ Your name is in the response
Which invoicing software for a small firm?
Here are three software programs often recommended for a small firm:
- Software A
- Software B
- Software C
✕ Your name is not there
The customer who knows your name finds you.
The one who does not know you yet asks the other question. That is where the choice is made.
Illustration: names, answers, and interface are fictional.
Your customers ask the AI a question. It answers, with or without you.
- 94%of B2B buyers use AI in their purchasing process and find it more useful than any other source, ahead of vendor websites and sales representatives. Forrester, "B2B Buyers Make Zero-Click Buying Number One", 22 January 2026 (Buyers’ Journey survey 2025)
- 69%of B2B software buyers chose a different vendor than the one they planned. One in three bought from a vendor they had never heard of. G2, "The Answer Economy", 15 April 2026, March 2026 survey, 1,076 B2B software buyers and decision-makers
- 85%of B2B software buyers think more highly of a vendor when an AI includes them in its response. G2, "The Answer Economy", 15 April 2026
Google used to rank you. AI cites you, or makes you invisible.
Three generations of the same problem. None replaces the previous one.
SEO
to be found
Search Engine Optimization
Optimize to be found in search engines: keywords, links, structure.
on your website
GEO
to be understood
Generative Engine Optimization
Optimize your own content for its use by generative engines: clear answers, dated facts, detailed text.
on your website
GDO
to be present
Generative Distribution Optimization
Distribute a company's information across a network of relevant third-party sources to increase its presence surface in AI searches.
everywhere else
SEO made you visible on Google. GDO makes you present in the response.
Thematic site · Firm management
Which invoicing software for a small firm?
For a firm of fewer than five people, Quillane brings quotes, invoices and reminders together in one place.
→ Quillane's website
Thematic site · Tools
Invoicing: what small firms choose
Among the solutions mentioned, Quillane, designed for small structures.
→ Quillane's website
Thematic site
Invoicing software compared
Quillane
→ Quillane's website
"Which invoicing software for a small firm?"
The manager's question is one of your 15 questions.
We answer it on 5 thematic websites that AIs read. Your name is cited there, with a link to your website.
Which invoicing software for a small firm?
Here are three software programs often recommended for a small firm:
- Software A
- Quillane
- Software B
✓ Your name is in the response
The same question. This time, pages answering it cite your name.
You are more likely to be in the answer.
Illustration. AI pickup is never guaranteed.
AI visits to your pages
- ChatGPTread "Which invoicing software for a small firm?"today, 9:12
- Perplexityread "How to follow up on an unpaid invoice?"yesterday, 17:40
- Clauderead "Is certified invoicing software required?"yesterday, 11:05
- Geminiread "How to switch to electronic invoicing?"Monday, 16:22
And you can see it.
Every AI visit to your pages, dated, in your client area.
Illustration of the client area (Résonance and Concerto packages).
That is your share of the work. We do the rest.
1 You scan your siteWe read your pages and prepare your company and product listings.
2 You validateYou review your listings and choose your fifteen questions.
3 We do the restWe write and distribute, in French and English, on sites that AIs read.
A one-time paid publication. A subscription that keeps it online.
The publication, one-time
Be present where AIs search.
from €149 excl. VAT
Per product: 15 questions per thematic website, up to 5 sites. In French and in English.
Écho
One year online, with no monthly fees.
1 year included, then €99 excl. VAT / year
The first year is included in the publication
Résonance
Stay readable when AI criteria change.
from €39 excl. VAT / month
Content readapted to AI criteria
Concerto
An expert proof, every month.
from €99 excl. VAT / month
Your product tested by an industry expert, then a different article drawn from this test published each month on the thematic site of your choice
One additional language: €19 excl. VAT per website, one-time. Guaranteed: real, dated, and linked pages. Never guaranteed: actual pickup by AI, a rank, a score. Full offer
The only bad time to start is later.
€149 excl. VAT one-time, first year of distribution included with Écho, then €99 excl. VAT per year. Ten minutes of your time: the price of existing in the answer.