On the airwaves
How you are found today
A profession, a moment in a company's life, a customer searching. For each situation, we ask the AIs the question and show what they really answer.
- Company milestone
I want to start my business: does AI advise me the same thing from one hour to another?
We asked ChatGPT the question "In which activity should I start?" three times in the same afternoon. From memory, it repeats its classics; with web search, its advice shifts, and the site it cites the most changes each time.
- Client side
A Christmas gift for €100 for my 10-year-old daughter: where does the AI go looking?
We asked ChatGPT and Claude what gift to give a 10-year-old girl for Christmas with €100. With web search, the suggested brands change, and they arrive through gift idea guides and shops.
- Profession
I am a plumber: appearing in AI is of no use to me?
We asked ChatGPT, Claude, and Gemini which plumber to call for a water leak in Périgueux. All three answered with company names, and none of them cited Google Maps.